Customer lifetime value
Estimate what a customer is worth from the sale, the purchases, and the years you enter.
Result
Customer lifetime value
Revenue over the years
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Enter a sale, purchases a year, years, and a margin percent.
Ballpark estimate, check before you buy or quote.
A simple estimate, not advice. This is not a cohort or a churn model.
Estimate for planning only. This is not tax, legal, accounting or financial advice. Results depend on the figures you enter. Check all numbers, rates and rules with the official source or a qualified professional before relying on them.
How this works and common questions
About this tool
Revenue is the average sale times purchases a year times years. Margin dollars use the percent you type. A simple estimate, not advice.
How it works
Multiply the average sale by the number of purchases a year and by the number of years. Then multiply that revenue by the margin percent you type.
Rules
A simple estimate, not advice. An $80.00 sale, 4 purchases a year, and 3 years is $960.00. A 40% margin of that revenue is $384.00. A zero in purchases or years makes the revenue zero.
Questions
What is counted?
Average sale times purchases a year times years. That product is the revenue over the years.
What does the margin percent do?
It is applied to that revenue and rounded half away from zero to the cent. 40% of $960.00 is $384.00.
Is this a lifetime from real purchases?
No. It uses only the four figures you type. A simple estimate, not advice.
Do I need an account?
No. The tools work without one. You only need to sign in to save your work.
Is what I type saved?
No. Nothing is saved unless you sign in and choose Save. Otherwise it stays on the page.
Do you show ads or sell my information?
No. We show no ads and we do not sell your information.
Is this tax or legal advice?
No. Results are estimates for planning. Check rates and rules with the official source or a qualified professional.
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Estimate for planning only. This is not tax, legal, accounting or financial advice. Results depend on the figures you enter. Check all numbers, rates and rules with the official source or a qualified professional before relying on them.