Customer acquisition cost calculator
Divide marketing and sales cost by the new customers you won.
Result
Customer acquisition cost calculator
Cost per new customer
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Enter marketing cost, sales cost, and how many new customers.
Ballpark estimate, check before you buy or quote.
Estimate for planning only. This is not tax, legal, accounting or financial advice. Results depend on the figures you enter. Check all numbers, rates and rules with the official source or a qualified professional before relying on them.
How this works and common questions
About this tool
The cost is marketing plus sales cost. That total is divided by the number of new customers, rounded half up to the cent. A simple estimate, not advice.
How it works
Marketing of 2,000.00 plus sales cost of 1,000.00 is 3,000.00. Divided by 10 new customers, that is 300.00 each. A cost of 10.00 divided by 6 customers is 1.67, because 1.666… rounds half up to the cent.
Rules
You type both costs and the count of new customers. Zero customers is not allowed, so the page never divides by zero. The division is rounded half up to the cent. This is not a forecast of future customers. A simple estimate, not advice.
Questions
How is the cost per customer worked out?
Marketing cost plus sales cost, divided by the number of new customers, rounded half up to the cent.
What if the division does not land on a cent?
10.00 divided by 6 is 1.666…, which rounds half up to 1.67.
Does this predict how many customers I will win?
No. It uses the costs and the customer count you type. A simple estimate, not advice.
Do I need an account?
No. The tools work without one. You only need to sign in to save your work.
Is what I type saved?
No. Nothing is saved unless you sign in and choose Save. Otherwise it stays on the page.
Do you show ads or sell my information?
No. We show no ads and we do not sell your information.
Is this tax or legal advice?
No. Results are estimates for planning. Check rates and rules with the official source or a qualified professional.
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Estimate for planning only. This is not tax, legal, accounting or financial advice. Results depend on the figures you enter. Check all numbers, rates and rules with the official source or a qualified professional before relying on them.